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Kristian Besley Kristian Besley
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  • Work With Me
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Category Archive for "Business Advisor"

H&M: Guerilla Marketing or Stupid Move?

H&M: Guerilla Marketing or Stupid Move?

Jan 9, 2018

The latest marketing misstep is making the social media rounds, with outroars of "OMG, what were they thinking?" and "I hope someone gets fired for this." H&M released kids hoodies that include a reference to jungle antics, and it all comes down to the picture of the coolest monkey and...

Are You an Emotional or Rational Decision Maker?

Are You an Emotional or Rational Decision Maker?

Jun 21, 2017

Here I am in Bangkok, and a new challenge surfaced with an agreement back in the States. I had to read the email repeatedly, which is pushing the timeline has once again, this time for up to 8 months. My immediate response was emotional, in that, in a flash, everything...

Are You Paying Attention? You Need to Understand What is Being Said.

Are You Paying Attention? You Need to Understand What is Being Said.

Feb 9, 2017

I was recently online when a peer posted an intriguing question on Facebook. I could tell they were truly interested in what people would say, yet, I was extremely curious as to whether they could see beyond the responses into what it all meant. The question provided a choice that...

So, You Have a Business Idea. What Next?

So, You Have a Business Idea. What Next?

Sep 15, 2016

Most common phrase I hear, "I have an idea and don't know where to start". First, you need to determine if you have an audience. Before you can entertain the idea of creating a business, you must do your research to find the size of your audience and calculate the...

The Key Question You Need To Answer When Pitching for Funding

The Key Question You Need To Answer When Pitching for Funding

Sep 1, 2016

Question: What exactly are you going to do with the money? When I was managing a firm in Milwaukee, as the Chief Operating Officer, I was approached by a small Venture Capital (VC) firm to attend a meeting to discuss their desire to fund another start-up. The VC wanted me...

I Got Fired. Thank You For The Gift!

I Got Fired. Thank You For The Gift!

Jun 24, 2016

Not long ago I experienced what many would see as a setback, being asked to exit the building, leaving behind my position managing a Silicon Valley company. It was a quick 5-months and I have not put the company on my LinkedIn profile for a few reasons. Now, don’t get...

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About Me

Learning about life and business comes through constantly challenging myself mentally and physically.

Growing up in Florida, I was always racing sailboats, which much like a business, a successful sailor is watching all variables, thinks on the spot, breeds good teamwork, and is a master communicator.

Later in life,  I set the goal to complete 5 Ironman competitions, Why did I choose to complete 5? You’ll have to ask me yourself.

Now I am addicted to my bicycle and completing the annual AIDS/Lifecycle ride from San Francisco to Los Angeles. 7-days of riding, totaling 545 miles and over 20,000 feet of climbing. There are lessons of trust, being in the moment, work-life balance, and excitement of being a part of a great community.

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